TANGOPURO®

BRAND IDENTITY • BRANDED WEBSITE

BRANDED LOGO

Brief: Create a logo through the union of a tango pose with the simplified shape and Chinese ideograms with a significative meaning.

Creative Process: For the process after few trials with several proses, was choose that what has more recognisable tango shape and could be mixed with the Chinese ideograms to obtain the desired result.

IDEOGRAMS CHOICED

Woman Heart Man

SEMPLIFICATION PROCESS

Choice of the pose Extraction of the shape Simplification

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